If you know someone with an interest in computers, there’s a good chance they have strong feelings about Apple. Apple is a brand which, like Marmite, evokes a strong love-it or hate-it reaction. For fans of the tech giants, their products are iconic, futuristic and superior, while detractors claim their offerings are pretentious and overpriced.

Up until the early 2000s, Apple computers and operating systems seemed to be on their way out – Windows was almost ubiquitous as an operating system and Apple computers were seen as out of date and inferior. The Macintosh, once an innovative piece of technology, had been superseded and the company seemed to have hit rock-bottom.

In 2001 the company debuted the iPod, which signalled a return to glory. In six years more than 100 million units were sold, and these days the iPod might as well be the only MP3 player on the market, it’s that popular.

The MacBook Pro and iMac hit the market in 2006 and since then the brand has become the go-to option for design aficionados and media professionals alike, offering a totally different operating system to the Windows model and sleek modern design which appealed as much to everyday consumers as it did computer geeks.

These days the Mac and MacBook are still signature lines for Apple, although it’s also excelled in other areas.

The iPad, iPhone and Apple Watch have all been turning points not just for Apple but for the whole tech sector; the iPhone popularised smartphones, the iPad made tablets ubiquitous and the Apple Watch looks set to revolutionise the wearable technology market.

Apple repairs in London

Of course, this sort of innovation comes at a cost; if you’ve got a Mac or a Macbook then you’ll have invested some serious cash. Of course, you’ll want to keep it in the best condition possible. If you need Apple repair services in London, get in touch today to see how we can help get your computer up and running again in no time.